This page is made up of all the latest data, insights, and trends you require to assist you understand how individuals in Hong Kong use digital gadgets and services in 2024.
You’ll uncover our full Digital 2024: Hong Kong report during the embed below (Click this link if you can’t see that, or if you can’t change the slides).
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On the quarterly foundation, the business’s data also expose the dimension of Instagram’s advert audience in Hong Kong remained unchanged among Oct 2023 and January 2024.
As being a result, modifications in advert achieve may not automatically reveal any modify within the platform’s overall consumer foundation.
“Estimated audience sizing is just not a proxy for month to month or everyday Lively users, or for engagement. Estimates aren’t meant to match inhabitants, census estimates or other resources, and should vary based upon variables for example what number of accounts throughout Meta technologies somebody has, the number of momentary readers are in a particular geographic locale in a offered time, and Meta person-reported demographics.”
Even so, Notice that LinkedIn’s advertising and marketing applications publish viewers arrive at data depending on whole registered users, as opposed to the month-to-month active people that variety The idea on the ad reach figures released by most other social websites platforms.
Meanwhile, TikTok’s advertisement attain in Hong Kong was akin to one.0 percent of the local Web person foundation at the start in the calendar year, more info regardless of age.
Furthermore, our analysis indicates that X’s inferences is probably not significantly reliable in pinpointing customers’ gender, specifically in nations around the world where by English is not the dominant language.
However, it’s crucial that you strain that these advertising and marketing get to figures tend not to stand for every month Lively person figures, and there might be significant dissimilarities amongst the scale of Snapchat’s advert viewers and its full active consumer base.
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The initial unveiled figures are called "progress estimates". The advance estimates contain the real development of General GDP and its significant expenditure factors. When extra data become available, the advance estimates will likely be revised.
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Nonetheless, it’s worth noting that X infers its people’ gender, by analysing signals like the title that users enter inside their profile, as well as their broader exercise on the platform.